Skip the Lies, Skip the Drama

Agency: Arrivals + Departures


The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”.

This professional campaign titled 'Skip the Lies, Skip the Drama' was published in Canada in September, 2017. It was created for the brand: VH, by ad agency: Arrivals + Departures. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: Arrivals + Departures, Toronto, Canada
Creative Director: Jason Locey
Art Director: Rodrigo Diaz Mercado
Copywriter: Aaron Woolfson
Designer: Gerry Tomkins
Production / Animation / Editing: Wonder Screen



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