Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.
The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.
This professional campaign titled 'Skins of Peace' was published in United Arab Emirates in April, 2017. It was created for the brand: Amnesty International, by ad agency: TBWA\RAAD. This Direct medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 5 years ago.
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde