Parkinson’s Victoria

Skill Tester

Agency: DDB


The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

This professional campaign titled 'Skill Tester' was published in Australia in September, 2009. It was created for the brand: Parkinson’s Victoria, by ad agency: DDB. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 15 years ago.


Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton

Sydney Internat...
Dallas Restaura...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.