Skill as a gift

Agencies: Optimist Creative Get Shot Films

Skill as a gift


We all have one or even several loved ones for whom we serve as IT support, internet manager, tech expert, and Google representative. Annoying, isn't it? When creating Telia's Christmas campaign, we looked at the 2023 Estonian Human Development Report and noticed that most adults aged 50 and above, who have been reluctant to interfere with the younger generation and thereby digitally educate themselves, experienced increased feelings of loneliness and isolation. In simple terms: 'They are sad because they don't know how.' Together with Telia, we made this discovery into a personally resonant story and brought it to life with GetShotFilms. Thanks to Telia for the trust and to GetShotFilms for the dedication. Together, we made something quite special.

This professional campaign titled 'Skill as a gift' was published in Estonia in November, 2023. It was created for the brand: Telia, by ad agencies: Get Shot Films and Optimist Creative. This Digital, Film, and Integrated media campaign is related to the Electronics, Technology, Other, and Retail Services industries and contains 1 media asset. It was submitted 3 months ago by Art Director: Bruno Palmik of Optimist Creative.


Client: Telia
Creative Agency: Optimist Creative
Creative Director: Gunnar Hunt
Art Director: Bruno Palmik, Kristjan Hinno
Project Manager: Susanna Eenma
Copywriter: Kirke Metsa
Strategist: Magnus Lužkov

Production: Get Shot Films
Director: Janar Aronija
DOP: Martin Venela
Producer: Maiken Palm
Line Producer: Laura Reimann
Photo Producer: Pia Margaret Reinberg
Production Assistant: Renate Murumets

1 AD: Oskar Lehemaa

Location Manager: Artur Makku, Markus Langi
Location Assistant: Joonas Tilk

1 AC: Frank Leander Sapego
2 AC: Ragne Nikker
Gaffer: Andrus Ilp
Key Grip: Bertil Tarbe
Grip Assistant: Taaniel Raukas

SFX Coordinator: Kristjan Pütsep
SFX Assistant: Tanel Aumere

Production Designer: Kristina Lõuk
Props Master: Sirly Sambla
Set Props: Elise Geraldine, Joonas Hirv
Set Dresser: Andres Andrekson, Raul Urberg
Photo Props Master: Elisabeth Merete Leppoja

Stylist: Sille Randviir
Stylist Assistant: Anna-Liina Aamer

MUA: Eliise Brigitta Mõisamaa
MUA Assistant: Sandra Luht

Sound Operator: Gert Mäll
Editor: Moonika Põdersalu
Color Grade: Alexandre Zolotarev
Sound Design: Dmitry Natalevich
Music: Rita Ray / Funk Embassy
VX & Online Edit: Optimist Motion
Cast: Casting Agency Icon
Catering: Jorma Kroon


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