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APSI

Silenced by water

Agency: Havas Lisbon

Description

In Portugal, 19 children drowned in 2022. This is a quick and silent death we can prevent by being vigilant. So, we brought attention to this by demonstrating it takes just 1/2 cup of water to silence a child.

This professional campaign titled 'Silenced by water' was published in Germany and Portugal in July, 2024. It was created for the brand: APSI, by ad agency: Havas Lisbon. This Experiential and Film media campaign is related to the Health, Other, and Public Interest industries and contains 1 media asset. It was submitted 11 months ago.

Credits

Executive Creative Director: Paulo Pinto
Creative Director: Walter Ziegler, Michael Schöpf
Art Director: Alexandre Meneses
Copywriter: Gonçalo Paiva
Client Service Director: Sérgio Resende
Account: José Cerdeira
Production Company: Fred Fabrik
Sound Production: Guel

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