Signed by bees

Agency: Demner Merlicek & Bergmann


To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.

This professional campaign titled 'Signed by bees' was published in Austria in June, 2017. It was created for the brand: d'arbo, by ad agency: Demner Merlicek & Bergmann. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Demner Merlicek & Bergmann, Austria
Executive Creative Director: Dushan Drakalski
Creative Directors: Alistair Thompson, Marco Antonio Do Nascimento
Art Directors: Stefanie Golla, Christo Penev
Copywriter: Benjamin Bergmann
Account Director: Helmut Schliefsteiner
Account Manager: Martha Stockbauer
Post Production: Fabian Eder, Lukas Wiskocil
Director: Marcello Demner
Production Company: VIE Film
Designer: Bees


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