The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.
This professional campaign titled 'Sign, Classifieds, Poster, Giraffe' was published in Belgium in March, 2010. It was created for the brand: Antwerp Zoo, by ad agency: Saatchi & Saatchi. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted about 12 years ago.
Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo