ADVERTISING

Antwerp Zoo

Sign, Classifieds, Poster, Giraffe

Agency: Saatchi & Saatchi

Description

The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.

This professional campaign titled 'Sign, Classifieds, Poster, Giraffe' was published in Belgium in March, 2010. It was created for the brand: Antwerp Zoo, by ad agency: Saatchi & Saatchi. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 12 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo

ADVERTISING

iStock Essentials

Adorable cute preschool girl fee...

Artist: romrodinka

iStock Signature

African-American family of five ...

Artist: kali9

iStock Signature

Giraffes lick each other

Artist: pagetfilms

iStock Essentials

Zoo Near Singapore. Funny Animal.

Artist: Micro Vovk

iStock Signature

Cute little girl looking at the ...

Artist: damircudic

iStock Essentials

Young Woman Play with Vervet Sma...

Artist: Dmytro Lukiian

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.