Description
FlyGTA, Toronto’s ultra-short haul carrier, has collaborated with Toronto street artists Runt, Jimmy Chiale and Uber5000 to design their air sickness bags. Dubbed Sick Art (#sickart), the limited series will feature three distinct designs, one from each of the artists. The bags will be in FlyGTA’s aircraft starting from March 1st and will be available until they run out, which everyone hopes will not be too soon. In addition, framed air sickness bags will be on permanent display in the FlyGTA lounge at Toronto’s Billy Bishop Airport. The idea was developed and produced by Toronto creative and branding boutique LP/AD. Runt, Uber5000 and Jimmy Chiale are three of Toronto’s more popular and prolific street artists. Their work can be seen adorning the sides of buildings across the downtown core and in Toronto’s Graffiti Alley.
This professional campaign titled '#sickart' was published in Canada in February, 2018. It was created for the brand: FlyGTA Airlines, by ad agency: LP/AD. This Design medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 6 years ago.
Credits
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Director: Erin Rodness
Copywriter: Rinita Barua
Illustrator: Runt, Uber5000, Jimmy Chiale
Account Planner: Sasha Zaprudska
