Si el calor te da una mala idea Soberana te refresca

Agency: Publicis Colombia

Anti-rostizer urban face mask dive kit

Compostable apparel with anti-solvent freeze filter

Rechargeable personal sprinkler holder with artificial rain

Self-supporting motor-turbine with cold magnet and stainless steel frame

Tandem thermal regulation maneuver

Cooling teleworking capsule, self-powered

Multiple windrower with co-steering at the head


Una cerveza que le quita el calor a los panameños no puede hablar solo de lo refrescante que es ni mostrar las consecuencias que todos conocemos. porque el calor nos hace muchas cosas, pero la peor es quitarnos la capacidad de pensar.
A beer that takes away the heat from Panamanians cannot only talk about how refreshing it is, nor show the consequences that we all know about, because the heat does many things to us, but the worst is to take away our ability to think.

This professional campaign titled 'Si el calor te da una mala idea Soberana te refresca' was published in Colombia and Panama in August, 2022. It was created for the brand: Soberana, by ad agency: Publicis Colombia. This Content, Film, and Print media campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted over 1 year ago.


Chiffe Creative Officer: Camilo Carvajal
DGC´s: Juan Afanador / Anderson Quiroga
Creative Directors: Santiago Gomez
Copywriters: Ruben Higuita / Angie Caballero / Daniela Mejía
Art Directors: Juan Afanador / Camilo molina
photographer: Leyther Orozco / Salvación
Director: Juan Rueda
Producer: Akira cine

Ideal Ice Cream


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