At a time when consumers are looking for every little benefit to help feed their families, Save-On-Foods launched their new Giving You Extra brand platform this week, demonstrating how getting a little extra can make a big difference.
Developed with agency partner Zulu Alpha Kilo Vancouver, the launch campaign kicked off with a series of fast-paced 15 second videos showing how getting extra advice, extra freshness or extra savings can lead to a variety of surprising results in people’s lives. In keeping with the brand’s tradition, each story also features a Save-On-Foods team member portraying themselves.
In one scenario, fresh strawberries lead to romance and parenthood for a young couple. In another, impressing a girlfriend’s dad with a perfectly chosen steak leads to his approval, and ultimately a wedding. The campaign also includes extra savings-focused stories, radio ads, promotions and other activations that showcase how customers can shop smart at Save-On-Foods and see the savings add up.
This professional campaign titled 'Showing the Many Ways They’re Giving You Extra' was published in Canada in May, 2023. It was created for the brand: Save-On-Foods, by ad agencies: Zulu Alpha Kilo and Zulu Alpha Kilo Vancouver. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 4 months ago.
Agency: Zulu Alpha Kilo, Vancouver
Creative Chairman & CCO: Zak Mroueh
Executive Creative Director: Dean Lee and Michael Mayes
Associate Creative Director: Kelsey Hughes and Greg Kieltyka
Art Director: Kelsey Hughes
Writers: Greg Kieltyka, Nick Asik
Clients: Dan Howe, Gillian Yorke, Tami Mitchell and Meghan Cairns
Save-On-Foods Team Members: Sumit Sumit, Ryan Butler, Maria Giles.
Managing Director: David Tremblay
Account Team: Gisele Fisher and Cindy Nguyen
Agency Producer: Dale Harrison
Planning Team: Maxine Thomas
Media Agency: Noise Digital and OMD
Media Team: Erin McWhinnie, Vivian Sun, Kaitlin Fisher and Emily Higgins
Digital Media Agency: Noise Digital
Production House: Boldly
Director: Robjn Taylor
Executive Producer: Sebastien Galina
Line Producer: Geoff Manton
Director of Photography: Byron Kopman
Post-Production Company: Zulubot
Post-Producer: Siddhi Patel
Editors: Alain Elliot and Micah Rix-Hayes
Music House: Wave Productions
Colour: Can Yuksel / Felipe Chaparro
Online: Can Yuksel / Mike Sevigny / Felipe Chaparro