Model Homes

Agency: BBH

Model Homes


BBH Singapore has unveiled a new shopping format for Samsung which transforms ecommerce with 'shoppable worlds'.

The format will see Samsung pioneer a new approach in which it creates immersive worlds that draw the audience, followed by an experience which replicates a successful ‘department store’ approach.

The first series features room sets created by leading designers and miniature model makers Ruchika Nambiar, Robb & Jess of Jessica Cloe Miniatures, Briar Nielsen, Hannah Lemon and Anna Wright. The playful rooms feature trending styles, from dark academia to grand-millennial to maximalism, to showcase how Samsung products can not only integrate but inspire home designs.

The concept of miniature homes was developed by BBH Singapore for its strong resonance with design-lovers and home decorators. It speaks to craft appreciation and showcases how in interior styling, the little details matter.

This professional campaign titled 'Model Homes' was published in Singapore in August, 2022. It was created for the brand: Samsung, by ad agency: BBH. This campaign is related to the Electronics, Technology, House, Garden, and Retail Services industries and contains 1 media asset. It was submitted about 1 year ago.


Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Charlene Chua
Head of Art: Gaston Soto
Art Director: Dawn Abegail Lee
Copywriter: Gwendolyn Lee
Content Creators: Gerard Koh, Sally Liu, Ong Min Yu
Chief Growth Officer, Asia: Megan Morell
New Business Director: Manavi Sharma
Business Director: Jasmine Portman
Account Manager: Crystal Loo
Account Manager: Zina Ng
Strategy Director: Ruth Lim
Strategist: Meili Yeo
Social Content Director: Mathilde Caraccio
Social Specialists: Rebekah Anthony, Kristal Lee
Agency Producer: Cheryl Tiah

Film Production Company: Rolla Productions
Film Director: Jake Nam
Photography Studio: Studio Daydream
Photographers: Dominic Chua, Chloe Cheng
Sound Production: Fuse Adventures in Audio
Miniature Artists: Ruchika Nambiar, Robb & Jess of Jessica Cloe Miniatures, Briar Nielsen, Hannah Lemon and Anna Wright

Client: Samsung Electronics (Southeast Asia & Oceania)
Regional Head of Corporate Marketing: Olivier Bockenmeyer
Regional Head of Media & Marketing Investments: Sidharth Bhasin
Regional Senior Brand Marketing Manager: Roy Lan
Regional Corporate Marketing Management Associate: Mallorie Ng
Regional Head of TV/AV: Germain Clausse
Regional Marketing & Partnerships Lead (TV/AV): Edmond Lim
Regional Business Analysis Assistant Manager (TV/AV): Chloe Erh
Regional Head of Digital Appliances: Daren Tay
Regional Senior Product Marketing Manager (Digital Appliances): Novita Novita
Regional Product Marketing Manager (Digital Appliances): Isobelle Tan
Regional Product Marketing Manager (Digital Appliances): Jerrelin Caballa


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