King's Cross

Shop Off-Piste

Agency: Elvis


King’s Cross, London’s creative neighbourhood, is launching its 2023 Christmas campaign, ‘Shop Off-Piste’.

Working in partnership with King’s Cross, elvis has evolved last year’s Christmas activity with a new campaign to generate awareness, engagement and footfall, promoting King’s Cross and Coal Drops Yard as an extraordinary Christmas shopping destination to a target audience of independently minded Londoners and people from the home counties.

The new ski-inspired push reminds shoppers that there’s a traffic-free wonderland just around the corner – the alternative to the busy, traffic filled streets of other London shopping destinations.

With images by fashion and music photographer, Lillie Eiger, the executions combine elements of collage and analogue style, with illustrations and hand-drawn fonts. The campaign’s talent is depicted wearing clothing sourced from King’s Cross retailers.

This professional campaign titled 'Shop Off-Piste' was published in United Kingdom in November, 2023. It was created for the brand: King's Cross, by ad agency: Elvis. This Digital and OOH Outdoor media campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 6 months ago by Owner: Julia Conroy of Julia Conroy Limited.


Client: King’s Cross

Adriana Alves, Senior Marketing Manager

Louise Sagnia, Digital Marketing Manager

Chrissy Cullen, Place Marketing Director

Creative agency: elvis

Bill Hibbins - Creative Group Head

Rob McEvoy - Creative Group Head

Alexandru Vasile - Creative Director

Neale Horrigan - Executive Creative Director

Keelie Lynch - Business Director

Emily Downes - Senior Account Manager

Tom Gudgeon - Head of Design

George Stovell - Creative Producer

Liv Musto - Creative Producer

Carolina Rinaldi - Head of Creative Production

Nick Swaffield - Senior Retoucher

Mike Wheatley - Retoucher

Pui Yi Peri Chiu - Motion Designer

Anel De Bruyn - Motion Designer

Jason Garfield - Head of Motion

Camilla Yates - Strategy Director

Jenna Russell - Strategic Group Head

Anna Pitt - Senior Strategist

Sarah Huby-Jones - Creative Artworker

Alessandra Conti - Designer

Sara Diego - Designer

Neil Carding - Head of Studio

Rhys Clarke - Motion Designer

Production: Probation

Lillie Eiger - Photographer

Phoebe Mead - Agent

Matt Davey - MD/Executive Producer

Billy Tempest-Radford - Stylist


Dee O'Dell

Winona O'Dell

Tana Buii

Sahar Messenger


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