Embracing Tradition and Light: Mescab's Durgapuja Chalchitra Campaign

Agency: Keyline Digitech


Durgapuja is not just a festival, it is a celebration of thousands of traditions, it is a time to remember the root of traditions. ‘Chalchitra’ which is a very important part of the idol of the goddess, different designs of Chalchitra carries different meanings. Without it the Durga idol is incomplete. Mescab is a company of wires and lights and in the Durgapuja designs for Mesacab, we portrayed all the products like multicore wires, LED blubs, flood lights etc, in a single chalchitra as the chalchitra plays a very important role in Durga Puja. This reminds us that Durgapuja is not just about pretty decorations, but it's also about connecting with our traditions and spirituality.

This professional campaign titled 'Embracing Tradition and Light: Mescab's Durgapuja Chalchitra Campaign' was published in India in October, 2023. It was created for the brand: Mescab, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted 4 months ago by Keyline Digitech of Keyline Digitech.


Advertising Agency: Keyline Digitech, Kolkata, India
Company Director: Mr Subrata Kundu
Art Director/ Design: Mr Amalesh Das
Video Editor: Ms Jayashree Mondal
Copywriter: Mr Sudip Dutta Gupta, Ms Sarannya Acharya


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