Embracing Tradition and Light: Mescab's Durgapuja Chalchitra Campaign

Durgapuja is not just a festival, it is a celebration of thousands of traditions, it is a time to remember the root of traditions. ‘Chalchitra’ which is a very important part of the idol of the goddess, different designs of Chalchitra carries different meanings. Without it the Durga idol is incomplete. Mescab is a company of wires and lights and in the Durgapuja designs for Mesacab, we portrayed all the products like multicore wires, LED blubs, flood lights etc, in a single chalchitra as the chalchitra plays a very important role in Durga Puja. This reminds us that Durgapuja is not just about pretty decorations, but it's also about connecting with our traditions and spirituality.