Shitty Paper – Made from hate

Agency: Philipp und Keuntje


During the German federal election in 2017, toilet paper producer Goldeimer publicly called out for help to collect the hate propaganda spread by right-wing populists. After several collection events in cities all over Germany, this hate was shredded and recycled to become toilet paper, which was sold out immediately. The profits from “Shitty Paper – Made from hate” were donated to CURA, an organization that helps victims of right-wing violence in Germany. In just four months, the project reached over 10 million people and became a trending topic on Twitter. Many considerable newspapers like VICE and Al Jazeera picked up the story. The unusual calls to action by Goldeimer raised awareness of how much hate was actually spread in Germany and started an international discussion about right-wing politics.

This professional campaign titled 'Shitty Paper – Made from hate' was published in Germany in July, 2017. It was created for the brand: Goldeimer, by ad agency: Philipp und Keuntje. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Philipp und Keuntje, Germany
Film Production: Indigokind, Philipp und Keuntje
Chief Creative Officer: Diether Kerner
Executive Creative Directors: Sönke Schmidt, Philip Wienberg
Art Director/Director: Cesrin Schneider
Copywriter/Director: Moritz Franke
Art Directors: Kerstin Krüger, Verena Klimek
Copywriter: David Soler
Project Managers: Katharina Moniatis, Kerstin Dirks
Designer: Trudi Steinbuss
Strategy: Philipp Ciba, Benjamin Grabbe
Producers/Cinematographers/Editors: Patrick Solle, Jannis Solle
Agency Producer: Johanna Blevins
Cinematographer: Sascha Würker
Senior Visual Effects Artist: Jan-Gero Kleist


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