Shine On

Agency: In-house


The Mongolian telecommunications provider’s Shine On campaign highlights the reach of its service coverage and its mission of bringing people together through communication

More than any other time of the year, the holidays bring people together. Just in time for the holidays and the season of connections and reunions, Mongolian telecommunications provider Unitel has released Shine On, a touching advertising campaign that encourages everyone to pick up the phone and connect with loved ones in the new year.

The Shine On campaign’s advertising film features a Tsaatan (Northern reindeer people of Mongolia) child in a remote nomadic village of northern Mongolia who befriends a magical reindeer calf. Upon seeing the boy’s disappointment at his brother’s absence during New year’s, the reindeer calf resolves to find a way to connect the siblings, and along with them, everyone else across the country.

Through the Shine On campaign, the Unitel team wanted to create a heartwarming moment while showcasing how the company helps family and friends connect and reconnect. The campaign was launched nationwide in Mongolia, with the magical reindeer and the Northern light-inspired holographic Christmas tree making an appearance in more than 75 locations around the country.

The new Shine On campaign highlights our commitment to and capabilities in helping others connect anytime, anyplace. The new year is a great time to connect with family and friends, and the entire team at Unitel is here to help our customers do just that, so go ahead and give your loved ones a call.

This professional campaign titled 'Shine On' was published in Mongolia in December, 2022. It was created for the brand: Unitel, by ad agency: In-house. This Content, Film, and Integrated media campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 1 year ago.


Art Director: Orkhontuul Bat-Erdene
Creative Director: Gan-Erdene Myagmar
Video Story Writer: Tugsbat Batzorigt
Campaign Manager: Ariunmunkh Munkhjargal
Video Production: Trimon Studio
Photographer: Biligsaikhan Onolbaatar
Singer: Alungoo B.
Music Producer: B Production
Music Credits: Temuulen (A Sound)
Tree Establishment: 7010 LLC
Branch interior and Tree: Morit Tereg LLC
After Video: Viv Studio
Campaign Team:
Oyundelger Khorloorinbuuchii
Oyunsaikhan Sumiyanamjil
Tsetsegjargal Purevdorj
Achlalt-Erdene Enkhsaikhan
Batdulguun Bat-Erdene
Uyanga Munkhtur
Anar Bayarsaikhan


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