Honoring Mongolia's Herstory I First Woman-Named Street

The young city of Ulaanbaatar has 175 streets with official names, 62 of which are named after historical figures: none of whom are women. Women have played key roles, made significant contributions across all sectors to advance Mongolia as a nation throughout Mongolia’s long history.
At Unitel, our motto is “Moving Forward Together”. This motto not only represents our role as a leader in the communications and technology sector, but also our role in society to be inclusive, inspiring and progressive. To this end, we design and implement all our communication projects to have positive social impact, whether they be day-to-day communication campaigns or large-scale campaigns commemorating a special day in Mongolia. True to our spirit of inclusivity and togetherness, on the occasion of International Women’s Day, Unitel Group decided to honor Mongolian women who deserve to be remembered its First Woman-Named Street initiative.

Beyond Recognition: Unitel Group's ultimate goal is not just to have one street named after a woman. We want to spark a much-needed national dialogue about how women are perceived in society and shine a spotlight on the critical roles they play across all facets of society. We selected eight historical figures, from the nation's first surgeon to its first astronomer who were all women, to highlight in our campaign.

Call-To-Action: We created a landing page on our website to introduce these remarkable women and invited the public to support the First Woman-Named Street initiative. The campaign has been gaining momentum with significant support from the general public and NGO's.