ADVERTISING

Unitel

Honoring Mongolia's Herstory I First Woman-Named Street

Agency: In-house

Description

The young city of Ulaanbaatar has 175 streets with official names, 62 of which are named after historical figures: none of whom are women. Women have played key roles, made significant contributions across all sectors to advance Mongolia as a nation throughout Mongolia’s long history.
At Unitel, our motto is “Moving Forward Together”. This motto not only represents our role as a leader in the communications and technology sector, but also our role in society to be inclusive, inspiring and progressive. To this end, we design and implement all our communication projects to have positive social impact, whether they be day-to-day communication campaigns or large-scale campaigns commemorating a special day in Mongolia. True to our spirit of inclusivity and togetherness, on the occasion of International Women’s Day, Unitel Group decided to honor Mongolian women who deserve to be remembered its First Woman-Named Street initiative.

Beyond Recognition: Unitel Group's ultimate goal is not just to have one street named after a woman. We want to spark a much-needed national dialogue about how women are perceived in society and shine a spotlight on the critical roles they play across all facets of society. We selected eight historical figures, from the nation's first surgeon to its first astronomer who were all women, to highlight in our campaign.

Call-To-Action: We created a landing page on our website to introduce these remarkable women and invited the public to support the First Woman-Named Street initiative. The campaign has been gaining momentum with significant support from the general public and NGO's.

This professional campaign titled 'Honoring Mongolia's Herstory I First Woman-Named Street' was published in Mongolia in March, 2024. It was created for the brand: Unitel, by ad agency: In-house. This Content, Digital, and Integrated media campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted 2 months ago.

Credits

Creative Director: Orkhontuul Bat-Erdene
Idea Creator: Anar Bayarsaikhan
Campaign Manager: Ariunmunkh Munkhjargal
Art Director: Ryenchindorj Adiya
Campaign Team:
Oyundelger Khorloorinbuuchii
Bat-Erdene Purevnyamjid
Tsetsegjargal Purevdorj
Achlalt-Erdene Enkhsaikhan
Batdulguun Bat-Erdene
Munkhtselmuun Enkhbat
Batjargal Sambuu
Historian: Bat-Uyanga Chimedtseren
Partnerships:
Women for Change NGO
Women in Tech NGO
CGI Video Creator: Alexander Koteleevets
Video Production: Khalzan Zaraa Film Studio
Landing Page Creator: Procraft LLC

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