Praava Health

Shed light on the truth


The core idea was to reveal the many hidden struggles with mental health within many of us, who are seemingly happy and content on the outside. The copy acts as a literal and visual metaphor to literally shed light on all of these happy faces depicted in the ads to reveal their inner struggles and pains. We wanted to reinforce the idea that mental health needs to be in the spotlight and by looking deeper, by shedding some true light on the issue, we can reveal many hard truths.

This professional campaign titled 'Shed light on the truth' was published on May 27, 2022. It was created for the brand: Praava Health, . This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted almost 2 years ago by Manager, Design & Branding: Ornob Sikder of Praava Health.


Advertising Agency: In-house
Art Director: Ornob Sikder
Copywriter: Ornob Sikder
Photographer: Ranan Rahim


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.