Shed light on the truth

The core idea was to reveal the many hidden struggles with mental health within many of us, who are seemingly happy and content on the outside. The copy acts as a literal and visual metaphor to literally shed light on all of these happy faces depicted in the ads to reveal their inner struggles and pains. We wanted to reinforce the idea that mental health needs to be in the spotlight and by looking deeper, by shedding some true light on the issue, we can reveal many hard truths.