Breathable Sponsorship

Agency: Publicis Brasil


Many football players around the world have been seen applying Vicks VapoRub on their jerseys during matches to clear their airways to breathe better. It was time to make it official. In partnership with Botafogo, one of Brazil's biggest football clubs, creating an original sponsorship badge. With innovative technology, the patch releases nanoparticles with VapoRub's medicinal steam and was placed in the perfect location for Vicks: the players' chest.

This professional campaign titled 'Breathable Sponsorship' was published in Brazil in November, 2023. It was created for the brand: Vicks, by ad agency: Publicis Brasil. This 360° and Integrated media campaign is related to the Health industry and contains 7 media assets. It was submitted 7 days ago by Art Director: Carolina Weber of Publicis Brasil.


Brand: Vick, São Paulo
Agency: Publicis Brasil, São Paulo
Television Network: Globo, São Paulo
Football Club: SAF Botafogo, Rio de Janeiro
Marketing Company: 100 Sports, São Paulo
Chief Creative Officer: Mauro Ramalho / Publicis Brasil
Vice President: Rodrigo Padilla / Procter&Gamble
Executive Creative Director: Fábio Astolpho / Publicis Brasil
Executive Creative Director: Dani Ribeiro / Publicis Brasil
Creative Director: Luti Nobre / Publicis Brasil
Creative Director: Jairo Anderson / Publicis Brasil
Associate Creative Director: Luciana Lima / Publicis Brasil
Associate Creative Director: Isadora Greiner / Publicis Brasil
Copywriter: Leo Dimi / Publicis Brasil
Art Director: Carolina Weber / Publicis Brasil
Executive Producer: Renata Sayão / Publicis Brasil
Producer: Valeria Andriguetti / Publicis Brasil
Producer: Fátima Basílio / Publicis Brasil
Chief Executive Officer: Edu Lorenzi / Publicis Brasil
Vice President: Gabriela Borges / Publicis Brasil
Business Manager: Bruno Mellone / Publicis Brasil
Executive Business Director: Thais Azevedo / Publicis Brasil
Business Supervisor: Ana Carolina Manfio / Publicis Brasil
Client Services Intern: Maria Eduarda Redicopa / Publicis Brasil
Client Services Intern: Ian Massoni / Publicis Brasil
Head of Projects: Maria Fernanda Laudisio / Publicis Brasil
Project Leader: Nádia Mathias / Publicis Brasil
Project Manager: Matheus Reis / Publicis Brasil
Chief Strategy Officer: Juliana Elia / Publicis Brasil
Strategy Director: Fabiana Franco / Publicis Brasil
Strategy Manager: Yasmin Suzuki / Publicis Brasil
Strategy Supervisor: Audrey Palhares / Publicis Brasil
Vice President: Mauricio Almeida / Publicis Brasil
Media Director: Ester Ribeiro / Publicis Brasil
Media Manager: Raquel Noura / Publicis Brasil
Media Supervisor: Natalia Poletto / Publicis Brasil
Media Supervisor: Anezio Alves / Publicis Brasil
Media Assistant: Rodrigo Neves / Publicis Brasil
Media Coordinator: Fernanda Anny / Publicis Brasil
Media Intern: Gabriela Cuzzi / Publicis Brasil
Head of Data: Thiago Cassemiro / Publicis Brasil
Business Intelligence Manager: Guilherme Camargo / Publicis Brasil
Social Listening Coordinator: Clarisse Sorvi / Publicis Brasil
Marketing: Sergio Guerra Filho / Procter&Gamble
Marketing: Carolina Bueno / Procter&Gamble
Marketing: Isabella Cunha / Procter&Gamble
Marketing: Victoria Marques / Procter&Gamble
Marketing: Tobias De Leon / Procter&Gamble
Marketing: Aline Anschau / Procter&Gamble
Marketing: Martin Barua / Procter&Gamble
Marketing: Thais Giorgi / Procter&Gamble
Marketing: Laura De Oliveira / Procter&Gamble

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