Campaign to relaunch Saint Lucia as a global tourist destination following its careful and responsible preparation during the COVID-19 crisis. Being the only country in the world named after a woman, the campaign focuses on this female heritage, bringing to life the island’s natural beauty and reminding us of Saint Lucia’s inspirational spirit.
This professional campaign titled 'She is Saint Lucia' was published in United Kingdom in June, 2020. It was created for the brand: Saint Lucia Tourism Authority, by ad agency: The Avenue. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 3 years ago by creative director: adrian dews of The Avenue.
Advertising Agency: The Avenue, UK, Manchester, United Kingdom of Great Britain and Northern Ireland