Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. she is heard will be adidas first, all-women’s team of journalists to break barriers between girls and sport.
This student campaign titled 'She Is Heard' was published in Canada in May, 2019. It was created for the brand: Adidas, by ad schools: Humber College and Miami Ad School. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 3 years ago by Brenna O'Leary.
Advertising School: Humber College / Miami Ad School, Toronto, Canada
Art Director: Ted Pedro
Copywriter: Brenna O'Leary