The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together.
This professional campaign titled 'Sharing like never before' was published in Spain in November, 2020. It was created for the brand: Spanish Christmas Lottery, by ad agency: BBDO. This Integrated medium campaign is related to the Gambling industry and contains 7 media assets. It was submitted about 2 years ago.
Advertising Agency: Contrapunto BBDO, Spain