‘Sharing is Caring’ tells the story of a grumpy elderly man and his enthusiastic young carer. The carer buys the old man an Alexa to help him out, but he’s clearly uninterested. It’s only when the old man’s heart is warmed by the carer’s kind gesture that the story takes a turn.
It follows on from the successful “Pig” and “Connections” films for Alexa released in November 2018. The spot is airing across the US, Canada, UK, Germany, France, Italy, Spain & Austria.
This professional campaign titled 'Sharing Is Caring' was published in United Kingdom in May, 2019. It was created for the brand: Amazon, by ad agency: Joint. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Joint, London, UK
Production Company: RSA
Director: Jake Scott
Sound Design: Factory
Post-Production: The Mill
Editor: Struan / Final Cut
Music composition: Cord
Media Agency: Rufus/Initiative