ADVERTISING

Coca-Cola

Share an Ice Cold Coke

Description

Due to popular demand, Coca-Cola is bringing back its successful “Share a Coke” program with a new name — “Share an ICE COLD Coke” — as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.
For the first time ever in the United States, the program will feature first and last names, while extending to 20-ounce PET bottles of Coca-Cola Life and Cherry Coke in addition to Coca-Cola, Diet Coke and Coke Zero.
With a total of 1,050 names available – the most in program history – the opportunities for consumers to find their first or last name on packaging are greater than ever before.

This professional campaign titled 'Share an Ice Cold Coke' was published in United States in April, 2017. It was created for the brand: Coca-Cola, . This Direct medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted over 5 years ago.

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