If it sounds like a check-up, it sounds like prevention

What's the connection between millions of songs and men hitting 40 with prostate cancer? Prevention is the common thread. Our campaign brought attention to this global health issue that claims millions of lives each year, and we discovered a creative way to use iconic 40-year-old songs on Instagram without infringing on copyrights. Metallica, Queen, Van Halen, and Madonna were among the legendary bands that joined forces for the first-ever concert that tackled the taboo topic of prostate cancer.