Description
To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.
This professional campaign titled 'Shake Up Sydney' was published in Australia in August, 2012. It was created for the brand: Shake It Up, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director / DP: Peter Bloomfield
Editor: Fraser Kelton
