Together with Swedish pharmacy Apotek Hjärtat, we created Skin for skin – a new campaign where gamers can trade in-game skins and items for skincare products, directly on the gaming platform Steam.
Just as important it is to level up your character’s skin in games, as important is it to take care of your own skin. That’s why the Swedish pharmacy Apotek Hjärtat created Skin for Skin – a real time trade function on Steam, where gamers can trade their own skins and items into real life skin care products.
Long hours in front of the monitor’s blue light can cause stress to the human skin. The radiation from the screen irritates our skin and the blur light could also disturb our sleep, which affects our hormones, that, in turn, creates more acne.
Gamers can connect with Apotek_Hjartat on Steam, send a trade request with a random item, and receive skin care products from Apotek Hjärtat.
The campaign is live on YouTube, Instagram and will be activated with Twitch-profiles. Skin for Skin will also be activate during Dreamhack Winter 2019, world’s largest e-sport event that starts today, hosted in Sweden between 28/11 - 1/12.
This professional campaign titled 'Skin for Skin' was published in Sweden in November, 2019. It was created for the brand: Apotek Hjärtat, by ad agency: Wenderfalck. This Integrated medium campaign is related to the Gaming, Health, and Pharmaceutical industries and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: Wenderfalck, Stockholm, Sweden