BMW started the war by mounting an outdoor banner right in front of Audi's showroom. The banner said: It's never too late to change your mind.
So Audi, our client, responded with another banner right behind BMW's one saying: LOOOOL, you never change a winning brand.
The LOOOOL showed in Audi's banner is created using its rings in the logo.
This professional campaign titled 'Audi LOOOOL' was published in Tunisia in February, 2018. It was created for the brand: Audi, by ad agency: Access. This Outdoor medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 5 years ago.
Advertising Agency: Access, Tunis, Tunisia
Creative Director: Walid Cheraki
Art Director: Ahmed Hammouda
Copywriter: Khalil Ayed
Illustrator: Abdessatar Ben Mbarek