Selfie bottle

Agency: GefenTeam


Coca-Cola Israel debuts a bottle that snaps your selfie while you drink. This idea takes the concept of the global TASTE THE FEELING campaign and brings it to life. Coca-Cola makes every moment special, so this year, they decided to help consumers snap their special moment - just by drinking Coca-Cola. Today everybody is all about Snapchat and their selfies. So much so, that many times we wonder which serves which - the activity or the selfie? In order to really let the selfie generation fully immerse themselves in the amazing experience of the Coca-Cola Summer Love, the biggest brand outdoor event in Israel, Gefen Team created a way for them to share those precious moments with friends, without ever stopping the fun by taking a picture - The Coca-Cola Selfie Bottle. It’s a special bottle designed to snap selfies while you drink out of it. The proprietary technology was developed specifically for the Summer Love event. The custom designed camera is a perfect fit with a 0.5L bottle of Coca-Cola and thanks to cutting edge technology and state of the art hardware, the bottles ‘senses’ whenever there is a 70 degree tilt, and then takes a picture. All of the pictures are then uploaded to users’ Snapchat, Coca-Cola Israel's (400k users) Facebook page, and the brand’s instagram page. Users tagged themselves and their friends in photos on Coca-Cola’s social media assets. It really did the trick and made the party goers more present and active during the event knowing they could share their special moments just by drinking. This way, the participants could capture and share their moment without pausing the fun, so drinking Coca-Cola really does make every moment special.

This professional campaign titled 'Selfie bottle' was published in Israel in July, 2016. It was created for the brand: Coca-Cola, by ad agency: GefenTeam. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Gefen Team, Tel-Aviv, Israel
Chief Creative Director: Eran Gefen
Art Director: Ohad Basson
Creatives: Inbal Nahmias, Yaara Dekel, Amit cohen, Ohad Basson
Producer: Erez Nativ


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