Second Puberty

School: Miami Ad School


Everyone (including men) can relate to puberty, but very few to menopause. But are they really that different? Reframing menopause as ‘second puberty’ rejects the current narrative that menopause only affects certain people. While menopause has been kept silent, puberty education is more widely experienced yet still somewhat misrepresented. We revisited what went right and wrong in first puberty education to curate a tactful, meaningful, lesson plan for second puberty education.
Introducing a campaign in collaboration with refinery29 and the case for her, to reclaim menopause as a human transition, and a reminder our bodies never stop changing.

This student campaign titled 'Second Puberty' was published in United States in August, 2021. It was created for the brand: Refinery29, by ad school: Miami Ad School. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago by Art Director: Aarti of Student.


Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Aarti Thamma
Art Director: Cherise Chuck
Copywriter: Melissa Perrett


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