Self Confidence Challenge

Agency: We Believers


The Volvo XC90 is the safest, most luxurious and awarded SUV. However, luxury SUV buyers tend to choose the BMW X5, Audi Q7 or Mercedes GLE Class. We knew that if buyers could compare them side by side many would choose the Volvo XC90. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership.

This professional campaign titled 'Self Confidence Challenge' was published in United States in May, 2016. It was created for the brand: Volvo, by ad agency: We Believers. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: We Believers, New York, USA
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi
Creative Director: Santiago Luna Lupo
Copywriters: Gustavo Lauria, Santiago Luna Lupo, José Quijano
Art Directors: Patricio Elfi, Percy Bustos
Agency Producers: Rebeca Landeros, Adriana Correa
Head of Planning: Marco Vega
Head of Client Services: José Quijano
Account Supervisor: Juliana Patiño, Juan Diego Cano
Agency Coordinator: Lupita Alvarez
Production company: Cherry Sundae Media
Director: Nelson Cabrera
Director of Photography: Arlene Nelson
Executive producer: Nelson Cabrera, Graciella Creazzo
Music and SFX: Personal Music, Alexis Estiz, Luis Gomez
Editor: Diego Panich
Post/Online: Moving Forward

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