In Greece, a country still not open to diversity, Lacta, a brand synonymous with love, asked viewers to look beyond stereotypes and see love with this TV campaign for Valentine's Day.
This professional campaign titled 'See the love' was published in Greece in February, 2020. It was created for the brand: Lacta, by ad agency: Ogilvy. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 4 years ago by Chief Creative Officer: Panos Sambrakos of Ogilvy Greece.
Advertising Agency: Ogilvy, Athens, Greece
Chief Creative Officer: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Art Director: Panos Pagonis
Associate Creative Director: Katerina Dimitrakopoulou
Junior Art Director: Vasiliki Christopoulou
Executive Producer: Veta Chatziioannou
Client Service Director: Christina Alifakioti
Senior Account Director: Elena Vlagouli
Planning Director: Georgia Mantidou