Description
MPB, the largest global platform for buying and selling secondhand photography and video equipment, has unveiled a refreshed brand identity that reflects its belief that every creator should have access to the right tools, in the right way. The new identity, designed by branding agency The Clearing, injects fresh energy into the brand and reinforces MPB’s commitment to make buying and selling used gear smarter, simpler and more accessible.
This professional campaign titled 'Secondhand's got a new brand' was published in Multinational Europe, United Kingdom, and United States in October, 2025. It was created for the brand: MPB, by ad agency: The Clearing. This campaign is related to the Electronics, Technology, Media, and Retail Services industries and contains 3 media assets. It was submitted about 2 months ago.
Credits
Client: MPB
Agency: The Clearing
Creative Director: Jonathan Hubbard & Pete Dewar
Senior Designer: Oliver Bielby-Smith
Strategy Director: Daisy Noble
Brand Language Director: Eva Munday
