One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.
This professional campaign titled 'Second screen reinvented' was published in Israel in May, 2016. It was created for the brand: Coca-Cola, by ad agency: GefenTeam. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Gefen Team, Israel