Seba Things

Seba in the 6ix

Agency: Mackie Biernacki


To demonstrate his love and support for Toronto, Sebastian Giovinco - star player for Toronto FC - has launched a film that takes him on a journey through the city. The film follows the launch of the website, where people can find merchandise and all things Seba. The logo design is based on one of Giovinco's strengths on the soccer pitch, and how he can arc a free kick like no other player.

This professional campaign titled 'Seba in the 6ix' was published in Canada in May, 2018. It was created for the brand: Seba Things, by ad agency: Mackie Biernacki. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Mackie Biernacki Sport, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Art Director: Aleks Kozakiewicz
Copywriter: Jonathan Dick
Strategist: Marcel Zierfuss
Account: Melissa Tobenstein, Claire Kilgour Hervey
Production House: Soft Citizen
Director: Matty McKane
Editor: Robin Haman
Post: Saints Editorial
Sound: Pirate
Sound Director: Vanya Drakul
Logo Animation: Storieboards
Transfer: Alter Ego
Colourist: Clinton Homuth


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