Every year in Canada, a hunt takes place for baby seals. They are killed cruelly and brutally with clubs for their fur or so that their blubber can be converted into products for luxury brands. Many of them are even skinned alive. Images fit for a horror film which are, to a large extent, authorized by the government.
This professional campaign titled 'Seal, Greyhound' was published in Spain in May, 2016. It was created for the brand: AnimaNaturalis, by ad agency: Cheil. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 7 years ago.
Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Breno Cotta
Copywriter: Cristina Alonso del Río
Art Director: Diego Rodriguez Fraile
Account Director: Sandra Pérez
Photographer: Eduardo Díaz Bourgeot