For an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef. Partnering with the Australian state of Queensland, Uber's debut of scUber is, unsurprisingly, the world's first rideshare submarine experience.
The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.
This professional campaign titled 'scUber' was published in Australia in May, 2019. It was created for the brand: Tourism Events Queensland, by ad agency: Publicis. This Experiential medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Publicis, Brisbane, Australia
Partners: Uber Australia, Herd MSL, Big Planet Media, Cutting Edge