Description
Does walking make you want to scream?
This piece turns the fear of walking into a visual metaphor for foot pain. Because sometimes, the scariest thing about the day isn't a horror story, but simply having to put on your shoes and take another step.
With Píedica orthopedic insoles, every step can feel different. Because walking shouldn't be painful.
This campaign was created and published in Mexico in November 2018, drawing on horror themes and the Halloween season to connect with the time of year when all scary things take center stage.
This professional campaign titled 'Scream' was published in Mexico in October, 2026. It was created for the brand: Piédica, by ad agency: M22. This Design and Digital media campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted about 12 hours ago by creative coach: Drog of M22.
Credits
Advertising Agency: M22
Coach Creative: Drog
Creative Leader & Art Director: Pam Arellano
Inspiration Driving: Karla Aranda
Soul Building: Itzel López
CEOs & Founders: Lili y Val Gómez
