ADVERTISING

Activision

Scratch Boards

Agency: DAVID Madrid

Description

Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.
The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.

This professional campaign titled 'Scratch Boards' was published in United States in March, 2022. It was created for the brand: Activision, by ad agency: DAVID Madrid. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 7 months ago.

Credits

AGENCY: DAVID Madrid
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha, André Toledo
Copywriter: Guilherme Pinheiro
Art Director: Pedro Gabbay, Rafael Ochoa, Camilo Jimenez
Illustrator: Fabio Vido, Pedro Gabbay, Rafael Ochoa
Global PR Director: Sandra Azedo
Head of Production: Brenda Morrison Fell, Alejandro Falduti
Producer: Thiago Zveiter, Santi Lardín
Editor: Cristian Migueliz
Head of Account: María García Herranz
Account Supervisor: Irene León
Head of Global PR: Sandra Azedo
BOARD PRODUCTION: Bait Shoppe
Creative Lead: Evan Starkman
Lead Producer: Remy Groh
Content: Keith Brady
Fabrication Lead: Remy Groh
Design: Madelyn Veller
Account Support: Alyson Galuppo
FILM PRODUCTION: 900 Films
Director: Jared Prindle
DP: Cameron Sanchez
Production Coordinator: Galina Cooper
Gaffer: Chris Andrus
Key Grip: James Allen
Swing: Dylan Melly
VTR/Stream: Rico Molder
HMU: Prell Chaurusanti
Location Manager: Cierra Xavier
PA: Alim Ahamad
BOARDS STILL IMAGE PRODUCTION: The Producer
Photographer: Davit Ruiz
Executive Producer: Irene Paz
Producer: Leti Duarte

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