Scratch and we all win

Agency: Dentsu


Last June 4th, the Puyehue volcano erupted and, since then, it has been spewing ashes over the city of Villa La Angostura. The situation of the city became very critical. They needed help.

This professional campaign titled 'Scratch and we all win' was published in Argentina in November, 2011. It was created for the brand: ONG, by ad agency: Dentsu. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Director: Rodrigo Peláez
Art Director: Pablo Kahn
Copywriter: Maximiliano Samaruga
Photographer: Natalia Zaidman


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