ADVERTISING

Scratch & Learn

Description

The CMHA wanted to educate the public on how common mental illness is 1 is 5 people will be affected by it to help fight the negative stigma associated with it. We thought that the '1 in 5' stat sounded like gambling odds, and since anyone could suddenly be affected by it, it was kind of like a lottery (albeit one that you wouldn't want to win.) Thousands of tickets were left in office buildings, food courts & shopping malls for people to find, scratch & learn.

This professional campaign titled 'Scratch & Learn' was published on November 01, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 15 years ago.

Credits

Advertising Agency: MacLaren McCann Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Brad Connell & Kelsey Horne
Copywriters: Saro Ghazarian & Nicolle Pittman

ADVERTISING

iStock Essentials

Nonprofit Organization with digi...

Artist: Ankabala

iStock Signature

Volunteers share stories

Artist: SDI Productions

iStock Signature

Men Listening in a Support Group

Artist: SolStock

iStock Essentials

Counting Euros Macro Shot

Artist: znichka

iStock Essentials

Businessman with Nonprofit Organ...

Artist: Ankabala

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.