Mountain Dew


Agency: BBDO Guerrero

The Maasin Scrapboard - inspired by Siargao’s famous “Maasin River.”

Sugba Scrapboard - Inspired by Siargao’s breathtaking “Sugba Lagoon.

Sea of Coco Scrapboard - inspired by Siargao’s iconic “Sea of Coconuts” viewpoint

Pacifico Scrapboard - inspired by Siargao Island’s abandoned but not forgotten, “Pacifico Lighthouse.”

The Cloud 9 Scrapboard got its inspiration from the most recognizable symbol of Siargao, a beacon of its resilient surfing community—the “Cloud 9” boardwalk.


On December 16 2021, category-5 Super Typhoon Rai devasted the Philippine Island of Siargao, one of Asia’s leading surfing destinations, leaving little but scrap wood in its wake. To help revive and rebuild the tourism and surfing culture in Siargao, Mountain Dew created the ‘Scrapboards’ under Project Re-Dew – a design initiative that transformed 165 kgs of typhoon debris from Siargao and 125 kgs of upcycled, shredded Mountain Dew PET plastic bottles into unique, full-size surfboard sculptures as symbols of resilience and hope.

The Dew resin acted as a binding agent to hold the pieces of debris together in intricate designs inspired by iconic locations around Siargao. The Scrapboards debuted as the official winners’ trophies for the World Surf League’s 2022 International Surfing Cup held in Siargao after years of closure from the typhoon and pandemic.

Five boards were eventually auctioned off, earning over P300,000 for the rebuilding of community boats necessary for local tourism and livelihood.

This professional campaign titled 'Scrapboards' was published in Philippines in December, 2022. It was created for the brand: Mountain Dew, by ad agency: BBDO Guerrero. This Content, Digital, and Outdoor media campaign is related to the Soft Drinks and Sports industries and contains 9 media assets. It was submitted 4 months ago.


Person / Company / Role
David Guerrero / BBDO Guerrero / Creative Chairman

Gavin Simpson / BBDO Guerrero / Executive Creative Director

Roshan Nandwani / BBDO Guerrero / Chief Strategy Officer

Camilla Gleditsch / BBDO Asia / Regional PR & Corporate Communications Manager

Andi Olbés / BBDO Guerrero / Creative Director, Copywriter

Nikki Sunga / BBDO Guerrero / Creative Director, Art Director

Eboy Jose / BBDO Guerrero / Associate Creative Director, Copywriter

Chesca Agoncillo / BBDO Guerrero / Art Director

Angelica Lorenzo / BBDO Guerrero / General Manager

Kyle Cruz-Tan / BBDO Guerrero / Client Services Director

Maritoni Carillo / BBDO Guerrero / Account Director

Kim Jimenez / BBDO Guerrero / Account Director

Paps Orosa / BBDO Guerrero / Account Director

Tammy de los Reyes / BBDO Guerrero / Senior Account Manager

Shanna Desiderio / BBDO Guerrero / Senior Account Manager

Mia Fortugaleza / BBDO Guerrero / Account Manager

Allex Bondoc / BBDO Guerrero / Social Content Creator

Alyne Ypil / BBDO Guerrero / Social Content Creator

Benedict Santiago / BBDO Guerrero / Associate Planning Director

Dan Camarao / BBDO Guerrero / Social Director

Ernest Pascual / BBDO Guerrero / Creative Technologist

Nathaniel Sta Teresa / BBDO Guerrero / Marketing Manager

Al Salvador / BBDO Guerrero / Creative Services Director

Manny Vailoces / BBDO Guerrero / Head of Studio

Chot Gatmaitan / BBDO Guerrero / Traffic and Operations Director

Roxann Ng / BBDO Guerrero / Traffic Manager

Leah Gonzales / BBDO Guerrero / Finance Director

Lanie Potenciano / BBDO Guerrero / Senior Finance Manager

Paige Ocampo / BBDO Guerrero / Assistant Finance Manager

Carmine Roque / BBDO Guerrero / Finance Assistant

Marinell Legaspi / BBDO Guerrero / Finance Assistant

Julie Torne / BBDO Guerrero / Accounts Payable Assistant

Ednabel Perono / BBDO Guerrero / Accounts Payable Assistant

David Wright / Flare Manila / Head of Integrated Production

Neon San Jose / Flare Manila / Executive Producer

Denise Galoyo / Flare Manila / Executive Producer

Luisa Olarte / Flare Manila / Executive Producer

Jerick Alcancia / Flare Manila / Editor

Jojo Medalla / Flare Manila / Editor

Ervin Josh Valerio / Flare Manila / Editor

Ford Celino / Flare Manila / Editor

Nitin Bhandari / PepsiCo Far East Trade Dev Co Inc. / General Manager,
PepsiCo Philippines, Malaysia, Singapore

Michael Eric Rosales / PepsiCo Far East Trade Dev Co Inc. / Multi-Market Marketing Director, Pepsico

Ray Pine / PepsiCo Far East Trade Dev Co Inc. / Marketing Director, Philippines

Gutzee Segura / PepsiCo Far East Trade Dev Co Inc. / Regional Marketing Lead

Jamie Sy-Ching / PepsiCo Far East Trade Dev Co Inc. / CSD Lead

Dominique Layugan / PepsiCo Far East Trade Dev Co Inc. / Brand Manager

Twisted London


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