The Maasin Scrapboard - inspired by Siargao’s famous “Maasin River.”
Sugba Scrapboard - Inspired by Siargao’s breathtaking “Sugba Lagoon.
Sea of Coco Scrapboard - inspired by Siargao’s iconic “Sea of Coconuts” viewpoint
Pacifico Scrapboard - inspired by Siargao Island’s abandoned but not forgotten, “Pacifico Lighthouse.”
The Cloud 9 Scrapboard got its inspiration from the most recognizable symbol of Siargao, a beacon of its resilient surfing community—the “Cloud 9” boardwalk.
Description
On December 16 2021, category-5 Super Typhoon Rai devasted the Philippine Island of Siargao, one of Asia’s leading surfing destinations, leaving little but scrap wood in its wake. To help revive and rebuild the tourism and surfing culture in Siargao, Mountain Dew created the ‘Scrapboards’ under Project Re-Dew – a design initiative that transformed 165 kgs of typhoon debris from Siargao and 125 kgs of upcycled, shredded Mountain Dew PET plastic bottles into unique, full-size surfboard sculptures as symbols of resilience and hope.
The Dew resin acted as a binding agent to hold the pieces of debris together in intricate designs inspired by iconic locations around Siargao. The Scrapboards debuted as the official winners’ trophies for the World Surf League’s 2022 International Surfing Cup held in Siargao after years of closure from the typhoon and pandemic.
Five boards were eventually auctioned off, earning over P300,000 for the rebuilding of community boats necessary for local tourism and livelihood.
This professional campaign titled 'Scrapboards' was published in Philippines in December, 2022. It was created for the brand: Mountain Dew, by ad agency: BBDO Guerrero. This Content, Digital, and OOH Outdoor media campaign is related to the Soft Drinks and Sports industries and contains 9 media assets. It was submitted over 1 year ago.
Credits
Person / Company / Role
David Guerrero / BBDO Guerrero / Creative Chairman
Gavin Simpson / BBDO Guerrero / Executive Creative Director
Roshan Nandwani / BBDO Guerrero / Chief Strategy Officer
Camilla Gleditsch / BBDO Asia / Regional PR & Corporate Communications Manager
Andi Olbés / BBDO Guerrero / Creative Director, Copywriter
Nikki Sunga / BBDO Guerrero / Creative Director, Art Director
Eboy Jose / BBDO Guerrero / Associate Creative Director, Copywriter
Chesca Agoncillo / BBDO Guerrero / Art Director
Angelica Lorenzo / BBDO Guerrero / General Manager
Kyle Cruz-Tan / BBDO Guerrero / Client Services Director
Maritoni Carillo / BBDO Guerrero / Account Director
Kim Jimenez / BBDO Guerrero / Account Director
Paps Orosa / BBDO Guerrero / Account Director
Tammy de los Reyes / BBDO Guerrero / Senior Account Manager
Shanna Desiderio / BBDO Guerrero / Senior Account Manager
Mia Fortugaleza / BBDO Guerrero / Account Manager
Allex Bondoc / BBDO Guerrero / Social Content Creator
Alyne Ypil / BBDO Guerrero / Social Content Creator
Benedict Santiago / BBDO Guerrero / Associate Planning Director
Dan Camarao / BBDO Guerrero / Social Director
Ernest Pascual / BBDO Guerrero / Creative Technologist
Nathaniel Sta Teresa / BBDO Guerrero / Marketing Manager
Al Salvador / BBDO Guerrero / Creative Services Director
Manny Vailoces / BBDO Guerrero / Head of Studio
Chot Gatmaitan / BBDO Guerrero / Traffic and Operations Director
Roxann Ng / BBDO Guerrero / Traffic Manager
Leah Gonzales / BBDO Guerrero / Finance Director
Lanie Potenciano / BBDO Guerrero / Senior Finance Manager
Paige Ocampo / BBDO Guerrero / Assistant Finance Manager
Carmine Roque / BBDO Guerrero / Finance Assistant
Marinell Legaspi / BBDO Guerrero / Finance Assistant
Julie Torne / BBDO Guerrero / Accounts Payable Assistant
Ednabel Perono / BBDO Guerrero / Accounts Payable Assistant
David Wright / Flare Manila / Head of Integrated Production
Neon San Jose / Flare Manila / Executive Producer
Denise Galoyo / Flare Manila / Executive Producer
Luisa Olarte / Flare Manila / Executive Producer
Jerick Alcancia / Flare Manila / Editor
Jojo Medalla / Flare Manila / Editor
Ervin Josh Valerio / Flare Manila / Editor
Ford Celino / Flare Manila / Editor
Nitin Bhandari / PepsiCo Far East Trade Dev Co Inc. / General Manager,
PepsiCo Philippines, Malaysia, Singapore
Michael Eric Rosales / PepsiCo Far East Trade Dev Co Inc. / Multi-Market Marketing Director, Pepsico
Ray Pine / PepsiCo Far East Trade Dev Co Inc. / Marketing Director, Philippines
Gutzee Segura / PepsiCo Far East Trade Dev Co Inc. / Regional Marketing Lead
Jamie Sy-Ching / PepsiCo Far East Trade Dev Co Inc. / CSD Lead
Dominique Layugan / PepsiCo Far East Trade Dev Co Inc. / Brand Manager
