Dew Tour Brings Fans the Ultimate Creative Experience
The Dew Tour and Mountain Dew collaborated with Psychedelic Pop Artist Steve Harrington. The partnership with Harrington showcased his unique and fun visual aesthetic throughout the entire event, including revamped competition courses, colorful signage and exciting public experiences. His colorful icons were creatively brought to life during both the summer and winter events, offering fans a truly fun and photo-worthy experience.
This professional campaign titled 'Dew Tour Brings Fans the Ultimate Creative Experience' was published in United States in June, 2017. It was created for the brand: Mountain Dew, . This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.
Marketing Company: Fuse
Production Company: The Enthusiast Network