Mountain Dew

Loser Tears

Agency: Heat


2019 Clio Entertainment Juror: Elaine Cox
Mountain Dew Amp Game Fuel is the first drink made by gamers, for gamers. Heat created a campaign to launch Game Fuel to Gamers nationwide.

This professional campaign titled 'Loser Tears' was published in United States in January, 2019. It was created for the brand: Mountain Dew, by ad agency: Heat. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Heat, San Francisco, USA
Executive Creative Director: Elaine Cox
Executive Creative Director: Warren Cockrel
Associate Art Director: Austin O’Connor
Associate Copywriter: Phil Van Buren
Senior Copywriter: Emma Kolb
Art Director: Cameron Twombly
Group Account Director: Oliva Balicki
Senior Account Executive: Frank Cunningham
Associate Strategy Director: Umberto Castaldo
Animator: Thai Ngo
Executive Producer: Elisa Moore


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