In horror films, those who run are saved. An insight that Gatorade, the world's number one hydrating drink brand, took over to tell through 3 prints, horror stories where the protagonists are saved thanks to their endurance when running. And in this way, invite people on Halloween to run and hydrate with Gatorade.
This professional campaign titled 'Scary stories' was published in Colombia in November, 2023. It was created for the brand: Gatorade, by ad agency: Sancho BBDO. This Print medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted 16 days ago.
Advertising Agency: Sancho BBDO
Brand: Gatorade / Pepsico
Executive Creative Directors: Diego Cntreras, Andrés Salamanca.
Creative Director (Copy): Jhonnathan Triviño
Creative Director (Art Director): Luis Jorge Luna
Art Director: Juan David Perez
Copywriter: Juan Diego Rivera.
Executives: Kattalina Espinel, David Gaitan.