Stroke Art Fair

Scars of Democracy

Agency: Serviceplan


„The rights of artists to express themselves freely are under threat worldwide...” D. Khan, Unesco Ambassador for Artistic Freedom and Creativity STROKE Art Fair supports artists that are bold enough to defend and articulate their point of view. STROKE embraces the importance of the freedom of expression in arts and entertainment: a human right as of 1948 set out in Article 19 by the UN General Assembly. Together with street artist ‘Capo’s Finest’, an immersive online gallery was created – based on large scale watercolor portraits on Khadi hand-made paper. A courageous look at 8 political leaders and their decisions – interpreted as tattoos, symbolizing irrevocability of political actions. Each motive is mirrored by handpicked content snippets from a wide range of global news portals. Every user is invited to download the portraits including article 19.
For maximum user experience, we didn’t squeeze the artwork onto miniature mobile screens: it's desktop only. Accompanied by an out-of-home flight, we launched the online experience on World Design Day on April 27th, 2018 and invited the entire internet to find out about the inconvenient truth.

This professional campaign titled 'Scars of Democracy' was published in Germany in April, 2018. It was created for the brand: Stroke Art Fair, by ad agency: Serviceplan. This Digital medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 4 years ago.


Advertising Agency: Serviceplan, Munich, Germany
Film Production Company: Field Of View Media
Editing Company: Field Of View Media
Post-Production: Field Of View Media
Coding: Studio Heu.Land
Illustration: Capo's Finest
Global Chief Creative Officer: Alex Schill
Global Creative Strategist: Maximilian Schöngen
Creative Concept: Carsten Popp
Executive Creative Director: Markus Maczey
Creative Director: Michael Sundermann
Art Director: Jennifer Lunkeit
Junior Art Director: Vanessa Holz
Service Design: Andreas Kuhnen
UX Design: Andreas Rossbach
Senior Editor Content: Gareth Watson
Photographer: Julian Hartwig
Executive Producer: Ralf Luethy
Conceptual Design: Volker Heuer
Creative Code: Marius Landscheid


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