Agency: Lucky Generals


More and more of us suffer from sleeplessness these days, and every now and then we need a helping hand to break the cycle and get a good night's sleep.
This campaign from Lucky Generals and Nytol is a humorous reflection of what it feels like when your mind just won't stop racing, and aims to show occasional sufferers that on occasion, Nytol can be used to help.

This professional campaign titled '#SayGoodNytol' was published in United Kingdom in May, 2017. It was created for the brand: Nytol, by ad agency: Lucky Generals. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Lucky Generals, London, UK
Art Director: Mat Joiner
Copywriter: Rory McCaskill


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