Description
African mothers often feel remorseful after acting in ways that may not be justifiable. Instead of saying "sorry," they express their apologies subtly through words or actions. To celebrate Mother's Day, we highlighted these unique ways African mothers show remorse without directly saying "sorry."
This professional campaign titled 'Say Sorry Like An African Mum' was published in Nigeria in May, 2024. It was created for the brand: Fidelity Bank, by ad agency: The Hook Creative Agency. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted 12 months ago.
Credits
Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Executive Creative Director: Adebayo Owosina
Executive Impact Director: Toheeb Balogun
Creative Director: J.P Idama
Group Heads, Art: Ogbu Ekene
Group Head, Growth & Partnerships: Okikioluwa Deborah O.
Strategist: Oyeladun Olabiyi
Copywriter: Sandra Elemi-Ecoma
Art Director: Okusanya Goodness
