Description
From gibberish babbles to rhymes when a toddler speaks, it is so adorable that no one can ignore, especially parents. So this National Road Safety Week, we found an effective medium for our message: children and utilizing rhymes we made this message of road safety easier for the kids to remember and relay. We reimagined popular rhymes such as 'Twinkle Twinkle Little Star' and 'Old McDonald Had a Farm' to create the 'Road Safety Rhymes' campaign. The campaign was launched on MiniKlub’s Instagram page with cute illustrations using tunes from the original rhymes. We then collaborated with mom-and-kid influencers to extend the reach of the campaign. Subsequently, we encouraged user-generated content, allowing people to bring the rhymes into their own homes.
This professional campaign titled 'Road Safety Rhymes' was published in India in January, 2024. It was created for the brand: MiniKlub, by ad agency: Social Panga. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Social Agency - Social Panga, Bangalore, India
Creative Director - Archana Sudarsan
Group Head- Brand Solutions - Pavithra Pasupathi
Senior Brand Solutions Manager - Vinodkumar P
Associate Brand Solutions Manager - Urmi Sanjay
Copywriter - Hanisha Bhupatiraju
Art Director - Geetanjali Purty
Graphic Designer - Design Lead - Tiasha Som
Associate Graphic Designer - Ananya Fernandez
Associate Graphic Designer - Sharanya Srinivas
Graphic Designer - Angela Das
Senior Graphic Designer - Rishika Kashyap
Graphic Designer - Unnikuttan B
Team Lead - Motion Graphics - Fazal Syed
Motion Graphics Artist - Sanjay
