Fidelity Bank

An open letter to women by women.

Agency: The Hook Creative Agency


This year, the theme for International Women’s Day was “Embrace Equity”, and we wanted to break this theme down to women and society. We came up with a creative idea to write an open letter to women by women.
A few days before International Women’s Day, we posted a blank page with only 'Dear women' and asked the women on our social media platforms to complete the letter by speaking their minds about the theme in the comment section and they did.
The complete letter will also be featured in Newspapers nationwide.

This professional campaign titled 'An open letter to women by women.' was published in Nigeria in March, 2023. It was created for the brand: Fidelity Bank, by ad agency: The Hook Creative Agency. This Design and Digital media campaign is related to the Finance industry and contains 2 media assets. It was submitted about 1 year ago by J.P Idama of The Hook Creative Agency.


Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity Director: Adebayo Owosina
Impact Director: Toheeb Balogun
Group Heads, Copy: Idama John-paul
Group Heads, Art: Allwell Edeji
Group Head, Growth & Partnerships: Kanu Achinivu
Copywriter: Sandra Ecoma, Idama John-paul
Art Director: Ekene Ogbu
Account Executive: Bukunmi Ogunkoya
Digital Executive: Uti Ogedegbe, Kamsi Nwokoro,


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