Description
70% of people experiencing burnout don’t even know it, as exhaustion is often downplayed as “stress” or just “adulting.” We normalize it, forgetting that the body reveals what the mind hides. Your face shows every sign of exhaustion, often more than words can express. The idea is a new Apple Health feature that uses Face ID and AI to detect burnout patterns by scanning your face every time you unlock your iPhone. This feature reveals hidden signs of exhaustion and offers personalized recommendations to reduce cortisol, integrating Apple Health tools to support both mind and body when needed most.
This student campaign titled 'Face Your BurnOut' was published in Bolivia, Chile, and Peru in April, 2025. It was created for the brands: Apple and Future Lions, by ad school: Brother Ad School. This Digital, Direct, and Experiential media campaign is related to the Electronics, Technology and Health industries and contains 6 media assets. It was submitted 14 days ago.
Credits
Advertising Agency (School): Brother, Buenos Aires
Art Director: Vicente Urrutia
Art Director: Javier Saravia
Copywriter: Jose Rivera
Copywriter: Jhadyra Delgado
Motion Graphics: Arturo Padilla
